Finding the right candidate starts with how you present your opportunity. A well-written job advert does more than list responsibilities—it gives potential applicants a glimpse into your company, the role, and why they should choose you.
At Abacus, we’ve supported employers for many years in attracting the right talent across sectors including warehousing, logistics, cleaning, hospitality, and commercial services. Here’s what we’ve learned about what makes a job advert work—and what can turn good candidates away.
- Start with a Clear and Specific Job Title
Your job title is often the first thing a candidate sees, so make sure it’s accurate and easily searchable. Avoid internal jargon and overly creative titles like “Logistics Ninja” or “Sales Rockstar”—while fun, they can confuse or put off potential applicants.
Do:
- Warehouse Operative – Night Shift
- Customer Service Advisor – Part Time
Don’t:
- Shift Champion
- Client Happiness Guru
- Lead with What Matters to the Candidate
The first few lines of your advert should clearly explain why someone would want the role. This includes:
- Location
- Salary or hourly rate
- Type of contract (permanent, temporary, part-time, etc.)
- Key benefits or incentives
- Working hours or shift patterns
Candidates are more likely to engage with adverts that value their time and priorities.
- Be Inclusive and Welcoming
Your advert should speak to a wide range of people and reflect the inclusive nature of your workplace. Use plain, accessible language. Avoid unnecessary requirements unless absolutely essential for the job.
Instead of:
“Must have 5 years’ experience in fast-paced environments.”
Try:
“We’re looking for someone confident working in a fast-paced setting. Experience is helpful, but full training is provided.”
A welcoming tone can go a long way in encouraging applications from diverse backgrounds.
- Describe the Day-to-Day Honestly
A great job advert helps candidates imagine what it’s like to be in the role. Be honest about expectations, including physical demands, hours, and pace of work. When candidates understand the environment upfront, they’re more likely to stay.
Example:
“You’ll be working as part of a small team in a busy warehouse, picking and packing items for next-day delivery. The role involves lifting and walking throughout your shift.”
- Highlight Career Progression and Culture
Let potential applicants know how they can grow in the role. Candidates often want more than just a job—they want a future.
Mention:
- Training opportunities
- Internal promotion pathways
- Team values and company culture
Example:
“Many of our team members have progressed into supervisory and management positions. We offer full training and promote from within whenever possible.”
- Finish with a Clear Call to Action
Make it easy for candidates to apply. Keep instructions simple and straightforward.
Example:
“Ready to take the next step? Apply today or contact our team at Abacus for more information.”
A Quick Checklist Before You Hit Post:
- Is the job title clear and recognisable?
- Have you listed salary, hours, and location early on?
- Is the language inclusive and free of jargon?
- Have you mentioned training, benefits, or career growth?
- Is the application process clear?
Let Abacus Help You Craft the Right Message
Our team works closely with employers to create job adverts that attract the right candidates—faster and more efficiently. With deep local knowledge and sector-specific expertise, we know what resonates and how to help your business stand out.
Whether you need one hire or a full seasonal workforce, we’re here to support every step of the way.
Looking for help writing your next job advert?
Contact your local Abacus office today for friendly, expert advice and recruitment support.